HRH Prince Moulay Rachid dispels the myth of the Clash of Civilizations

Marrakech – Morocco, January 24, 2008 -- "The clash of civilizations has no place in Marrakech, Morocco since public appreciates as much as Hollywood or Bollywood films as they do appreciate Moroccan films," reports German press while recalling the latest edition of Marrakech International Film Festival, Morocco’s pioneer project of His Royal Highness Prince Moulay Rachid.

The Moroccan cinema is experiencing a real boom illustrated by the Marrakech International Film Festival (MIFF), "said German radio Deutschland Rundfunk.

The MIFF, whose 7th edition was held last December, has been able to meddle in its bright film programming, whilst welcoming film global and national stars, Radio highlights in an article on the occasion of the projection in German cinemas the feature film "What a wonderful world" directed by Moroccan Faouzi Bensaidi.

Prince Moulay Rachid, a President of MIFF Foundations, who has been focusing much of his programs on the need to bridge the North-South and East-West divide, has established the MIFF as a credible institution in the modern international film society, with the aims to promote and teach cross-cultural understanding through film as an ideal tool for trying to enhance cross-cultural understanding around the globe.

The festival offers a unique opportunity to view films that strengthen the rich diversity of cultural expressions, which allow viewers to become familiar with global harms and gain a healthier understanding of the means to address these problems.

Under Prince Moulay Rachid leadership, the MIFF Foundation works nationally and internationally to promote the values of tolerance, cross-cultural understanding, to bring individuals around the world together and celebrate the diverse traditions, and to unite and enrich through cinema.

Through positive, unique and peaceful cross-cultural message, Prince Moulay Rachid works toward mounting a global community built upon mutual respect and understanding.

HRH Prince Moulay Rachid urges international community to engage in a new global message of cross-cultural understanding and combat stereotypes, noting that in cross-cultural understanding, education plays a main role.