NOBLE AIMS: Marrakech fest president Prince Moulay Rachid believes 'cinema can also render the world better

By KAELEN WILSON-GOLDIE

Prince Moulay Rachid, president of the Marrakech Intl. Film Festival Foundation since its inception in 2001.

"The perennial nature of the (foundation) is there," says the prince, "with the deep-seated conviction that cinema can also render the world better ... The (festival) has pursued its quest for quality and maintained its openness to the world until it has become one of the most highly anticipated cinematic events and a carrier of hope on the regional as well as international levels."